If you're a techie like me, you probably get excited talking about how cool your product or service is, the amazing benefits it has to offer, and how it's going to change the world. 

You may be wondering, "Why am I not getting the traction I think I should be getting?"

The reality is that customers don't understand what you're offering. The good news is that your competition has the same problem. 

In a typical technology customer journey, people usually ignore unknown companies and trust the big brands because it is assumed they know what they're doing, and customers don't really know what to look for.

Then, when the big brands let them down, AND they also now know what they want from technology, they become educated consumers, and they're able to discern the value of the second-place guy.

#AskTheCEO helps you bypass the "I don't know enough, so I trust the big guy" phase.

We help you get out of the shadow of the big guys, because we are able to more authentically address the concerns of your customers. We educate them, build trust, and make them feel safe and secure doing business with you, over the larger players.

 A top-ranked global expert in IoT by Postscapes.com and followed worldwide on Twitter, Avrohom Gottheil is the Founder of New York-based #AskTheCEO.  Avrohom is also a frequent speaker on using technology to accelerate business’ revenue growth.